Hungover? Couldn’t Be Me—Inside the Cali Sober Revolution
Source: Sean Patrick getcalisober.com
Let’s be real, we’ve all had a night (or many) that ended with greasy fast food, regrettable texts, and the overwhelming dread of the next-day’s hangover. But what if the future of partying didn’t include pounding headaches and Sunday scaries?
Enter Flip Croft-Caderao, the mastermind behind Cali Sober, the THC-infused mocktail brand that’s shaking up the way Gen Z drinks—or, well, doesn’t drink.
Cali Sober embraced the rising trend of young people swapping alcohol for more conscious yet equally enjoyable alternatives. The brand, founded in 2021 by Croft-Caderao, is all about delivering a smooth, social buzz without the harsh next-day effects. And, let’s be honest, with TikTok and social media wellness trends constantly reminding us how bad alcohol is for our skin, sleep, and overall vibe, this shift makes total sense.
“We are leading the way in Texas of really changing the ideas around this plant and viewing it more as plant medicine and not so much a detriment to society like it used to be.”
Good vibes are exactly what the brand is selling. The drinks, which come in flavors like Berry Ginger Fizz, Paloma, and Ranch Water are crafted to mimic the feel of a cocktail, minus the alcohol. Instead, they’re infused with Delta 9 THC, offering a light, euphoric buzz without the sluggish effects of booze. The movement is gaining traction fast, particularly among Gen Z and Millennials who are more conscious about what they consume and how it affects them.
Source: Flip Croft-Caderao CannaCon.org
The Cali Sober movement is not about demonizing alcohol but about providing choices. It’s about shifting the culture around social drinking and creating space for different ways to engage. No more forcing down vodka sodas just to it in. No more guilt-tripping friends for choosing not to drink. Instead, Cali Sober is part of a larger cultural shift that prioritizes wellness and intentional consumption.
Cali Sober is redefining what it means to “go out.” More and more, young people are rejecting the idea that getting wasted is the only way to have a good time. Instead, they’re opting for balance, for moderation, for alternatives that actually align with how they want to feel. For Croft Caderao, it’s not just about growing his business, it’s about changing the way people think about social drinking.
So next time you’re out and debating between another round or calling it a night, maybe reach for a Cali Sober instead. Whether you’re fully embracing the Cali Sober lifestyle or just looking for something different, one thing is clear—change is already here, and it’s only getting bigger.