ABOUT ME
MY STORY
My name is Zoe, and I am a senior at Southern Methodist University pursuing a double major in Journalism and Fashion Media, complemented by minors in Italian and Advertising.
I thrive by exploring different perspectives, creating meaningful content, and sharing ideas that inspire and connect with others.
I am deeply passionate about bringing ideas to life through my creativity, whether it’s through storytelling, visual design, or collaborating on newsworthy projects.
EXPERIENCES
Public Relations & Media Placement
Secured media features and public appearances for a high-profile client at JRPros, boosting brand visibility through strategic PR outreach and published content.
Multimedia Journalism & Broadcast Production
Produced and led SMU-TV’s weekly news broadcasts, managing scripts, editing, and team coordination to deliver professional-grade storytelling under pressure.
Bilingual Content Creation for Nonprofits
Created bilingual video interviews and dynamic visuals for Italian Club Dallas, increasing engagement across diverse audiences through thoughtful digital storytelling.
Social Media Strategy & Brand Growth
Grew Cali Sober’s TikTok and Instagram presence with original content and trend-based campaigns, blending creative marketing with Gen Z-friendly messaging.
Editorial & Writing Excellence
Wrote and edited articles for SMU’s The Daily Campus and newsroom broadcasts, consistently producing accurate, engaging content on tight deadlines.
